Mission and Values

 We are a customer focused organization, committed to creating and providing performance outdoor product of superior quality and great value that exceeds our customer’s expectations because they deserve to enjoy the outdoors. We will profitably grow our business with the utmost integrity and be a good corporate citizen. We foster a challenging, rewarding, and safe working environment and care for each other.

  Company Values


Technical apparel is an investment in your passion. We make ours affordable and enduring, so you can use it for years to come. That means spending more time outdoors, on your adventure.

Thoughtful design, feedback-driven development

Our apparel is always on-trend and high-functioning. That’s because it’s put to the test—often by members of our own team on a weekend afield. Our grassroots approach to product testing has gotten us in the habit of listening; our in-house design team is able to adapt seamlessly to ideas from just down the hall. So whether it’s an updated pocket orientation or streamlined toggles, we’re always refining.

Unmatched Quality

Our materials, construction, and product features out-perform competitors at every price point—and we have the numbers to prove it.


We proudly consider ourselves stewards of the land. We're especially passionate about wild game conservation, and we work with organizations like The Nature Conservancy to help conserve and protect our natural resources for generations to come.

Customer Satisfaction

If a product’s not working for you, we’ll make it right. Customer satisfaction is our top priority.